Jewelry & Loan Center in Union, NJ

William S. Rich & Son

Union

1000 Stuyvesant Ave.
Union, NJ 07083

Monday: 9:30 AM - 5:30 PM
Tuesday: 9:30 AM - 5:30 PM
Wednesday: 9:30 AM - 5:30 PM
Thursday: 9:30 AM - 5:30 PM
Friday: 9:30 AM - 5:30 PM
Saturday: 9:00 AM - 5:00 PM
Sunday: Closed

(908) 687-7002

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Online Store

Services offered at this location:

- Pawn Loans
- Buy Sell & Trade
- Gold Testing
- Diamond Testing
- Luxury Bag Certification
- Layaway

Union's Largest Jewelry & Loan Center

William S. Rich and Son was established in Newark, NJ in 1890. For over 125 years we have served as New Jersey's most trusted loan lenter and purveyor of fine jewelry. We are one of Newark's oldest and most successful businesses.

Looking for quick cash or unique finds? Our Union loan lenter offers a wide selection of pre-owned items, from jewelry and electronics to tools and musical instruments. We also provide fast, confidential loans.

Stop by today at our Union store and see what treasures await!

Shop with Confidence

This store uses Entrupy, the leading AI-powered authentication technology, to verify the authenticity of luxury items like designer handbags like Louis Vuitton, Gucci and many more! Guaranteed genuine or your money back. Learn more at entrupy.com.

Loans

Our loans offer a fast and easy way to get the funds you need. Bring in your valuable items, and we'll offer you a loan based on their worth. No credit checks, just cash in hand.

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Jewelry & Gold

Discover handcrafted elegance. Our jewelry blends timeless design with modern flair, using quality materials to create pieces that shine with your unique style.

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Buy, Sell & Trade

Looking to declutter, upgrade, or find a hidden gem? We make it easy to buy, sell, and trade your items. Get fair prices and simplify your transactions.

Learn More.

"Very nice ladies everytime! I’m so happy they’re always helpful."

- Nike Minaj, November 2024

"Mariel was an amazing help. I wanted to get my father's wedding band re-sized (enlarged) to fit me. Mariel explained the procedure and I agreed. She was very thoughtful and helpful. She was able to stretch it instead of having to cut it. She stretched it until it was perfect. I asked how much, and she said NO CHARGE! I wanted to pay she wouldn't except it and said, I can't except tips. Thank You so much, I will have this ring and memory forever. I also went here once before to replace the batteries on my watch's, and they charged me less than anyone else..."

- Don Meyer, June 2025

"Always a pleasure doing business with this well established store. Assisted by Fabiola who was both personable and professional. Highest recommendation to all!"

- Michael Goldberg, February 2026

"I have been coming here for years. Amazing establishment. Very friendly staff. They are so welcoming and helpful. The jewelry repairer is an angel. She really made my day with how much she helped me."

- Amira Ikharo, February 2026

"When you want great customer service and a nice selection you can’t ask for more but to go the WM.S Rich and Sons! I enjoy going to there Union store on Stuyvesant Ave, they have great hospitality and service!"

- Claudio Burgos, July 2022

"One of the most kind and caring peoples I've ever met!"

- Emmy Mesen, August 2025

"I have been a customer at Rich and Sons for over 15 years to service my watches. The staff is the epitome of quality customer service. I always look forward to visiting the store."

- Genia Philip, January 2026